Archive for July, 2010

The Power Of Local Search Listings

If you’ve done any searching in Google lately (the Godzilla of the internet) you’ve noticed they are placing a much greater value on the local search listings.  They’ve integrated Google maps and placed a small map at the top of the page with pins and along the side the businesses are listed in that geographic area.  If your business is not taking advantage of these listings you’re missing out on a huge traffic source for suspects, prospects and customers.

One of the services we provide to our marketing clients is to optimize these listings – if you have money to spend and very little time send us and email and we’ll talk J.  If you have little money and time to do it yourself I’ll share some of the secrets to getting the most from these listings.  I’m not going to tell you everything of course but I’ll get you ahead of 95% of your competition.

  1. Claim Your Listing – You’ll need a Google account for this (it’s free) and it’s a simple step of finding your listing however far you are down in the ranking and then claiming it as the owner.  You’ll then be asked to verify yourself by getting a pin number sent to either your business physical address or phone number.
  2. Verify of Correct Your Information – Take a few minutes to make sure that your address, phone number, web site and all other pertinent information is correct in your listing.  Interestingly enough, I had a client last week that although their location was near the center of the city the Google map showed them being 15 miles out of town along with several of their competitors.  In doing some detective work I found that Google actually had their street name spelled wrong in their system and could not place them properly on the map.  We couldn’t get Google to correct the street name but were able to force the association to the correct geographic location.  They went from 30th place, several pages deep to #1 on page 1 the next day.  Local search traffic has been off the hook ever since and two competitors on the same street are still out in the woods.  I love it when a plan comes together!
  3. Get Some Reviews & Ratings – Find a couple of your customers who are internet savvy (and like you) and have them rate your business and write a short review.  Except for restaurants I’ve noticed that few other businesses have reviews.  I get reviews for my clients and watch their local listing rank increase.

Those three things should keep you busy for a couple days and if you use your imagination you will be able to find a couple other ways to optimize your local listings (think photos, videos, coupons, etc.)

Oh, and if you’re an internet business that doesn’t post an address on your site because you’re trying to market to a worldwide audience?  I’d recommend posting an address or buying a separate domain name to market locally – example: atlantawebhosting.com – even if you don’t have a local office you could contact a computer consultant in that city and form a simple joint venture.  Then use their physical address, you provide them with local consulting leads and they pass on hosting client leads to you.

If you have any comments or questions about today’s show information be sure to post them on you’ve got five minutes (dot) com.  Also, we’re just putting the finishing touches on our free ebook ‘The Five Things Your Business Must Do To Survive in 2010’.  Sign up for our email list to get a free copy in the next week or two.

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How You Can Find Happiness During the Collapse of Western Civilization [Hardcover]

How You Can Find Happiness During the Collapse of Western CivilizationNo description for this product could be found, but have a look over at Amazon for reviews and other information.

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The Power of Positive Customer Testimonials

I’m not sure where I heard it, but several years ago a business consultant told me that money spent on great tools and on marketing are the best investments you can make as a business owner.  So, I’m constantly looking for great tools to either automate my business processes or find new marketing avenues.

With that being said, I was looking for a certain tool this week and did some online research only to find what seemed to perfectly fill the need.  I read the sales pitch and as I got to the bottom I saw four or five great reviews of the product explaining how it overdelivered on all the promises made.  My credit card was almost immediately out of my wallet and information entered into the order form.

Several days later I received the software package only to find that it filled only the basic requirements and in fact did not work as well as some of the other tools I already had.  At first, I felt a bit foolish for falling for the sales hype but realized there were a few lessons to be learned.

1.        When you have a customer in buyer mode, a testimonial or two immediately removes the remaining buyer objections.  One of our basic needs as humans is social acceptance and not being the only one to do something.  A testimonial removes that fear of being the only one to do something and helps the buyer to feel part of the group.  The closer your testimonial givers are to that persons ‘in crowd’ or the socioeconomic group they wish to be part of  the better it is.  Take the phenomena of Facebook as a prime example.  If you can find a hook that works in that genre you can basically print money.

2.       If you want a customer for life you need to provide actual value.  Because of the broken promise in the purchase of this product I’ll never buy from this vendor again.  I know for certain that this vendor is only interested in sales hype and the testimonials had to be faked or bought.  When you compromise your integrity you have a business model that is unsustainable.  In today’s connected world you can go from success to failure in just a matter of months by not delivering what you promised.  I’ve literally seen it happen and will share the story at a later date.

The question is – do you have a process in place to systematically ask for testimonials from your customers?  First of all, make sure your product or service overdelivers and provides so much value that it is worthy of raving fans.  Second, develop a way to kindly ask for testimonials from your customers – the best time to do this is just after the sale.  A side benefit is that it solidifies the great buying decision they just made and removes any tinge of buyers remorse that may be lingering in their mind.

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Winning Through Intimidation [Hardcover]

Winning Through IntimidationNo description for this product could be found, but have a look over at Amazon for reviews and other information.

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Restoring the American Dream: The Defining Voice in the Movement for Liberty [Hardcover]

Restoring the American Dream: The Defining Voice in the Movement for Liberty

Completely updated edition of one of the classic works of conservative literature Long before the advent of conservative talk radio and Fox News, Robert Ringer was an outspoken advocate for the cause of freedom and free enterprise. In this classic work–updated for the 21st century–Ringer’s basic premise is that liberty must be given a higher priority than all other objectives. The economic and political calamity that he warned about in the late seventies is now upon (more…)

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Action!: Nothing Happens Until Something Moves [Hardcover]

Action!: Nothing Happens Until Something Moves

From Publishers Weekly

Bestselling self-help author Ringer’s main theme is that people need to take personal action in order to get what they want from life. This truism is explored and coupled with other factors such as honesty, self-discipline, adversity, personal values and how these things help or get in the way of promoting positive action. As in his previous books, Ringer (Winning Through Intimidation) employs a narrative style that allows the reader to explore behavior thr (more…)

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Looking Out for #1 [Paperback]

Looking Out for #1No description for this product could be found, but have a look over at Amazon for reviews and other information.

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Getting What You Want: The 7 Principles of Rational Living [Hardcover]

Getting What You Want: The 7 Principles of Rational Living

Amazon.com Review

No one can accuse Robert J. Ringer of pulling punches. But, then again, as the author of such previous bestsellers as Winning Through Intimidation and Looking Out for No. 1, it should come as no surprise that this writer calls it like he sees it. Unfortunately, in Getting What You Want, Ringer seems more interested in persuading readers not to like many of the things–and people–he doesn’t, as opposed to providing a road map to rational living, as p (more…)

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Winning Through Intimidation [Mass Market Paperback]

Winning Through Intimidation

If you’ve ever found yourself coming out on the short end of the stick, you’ll appreciate the rewards that can be yours whenyou take the initiative in every area of your life. Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.

From the Inside Flap

If you’ve ever found your (more…)

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To Be or Not to Be Intimidated?: That is the Question [Paperback]

To Be or Not to Be Intimidated?: That is the Question

Text is the rewritten and retitled edition of Winning Through Intimidation, c1974. Provides insightful advice on how not to be intimidated. Softcover.

About the Author

Robert Ringer is the author of seven books, including three best sellers. He has appeared on numerous American talk shows, and has been featured in such publications as Time, People, the Wall Street Journal, Fortune, Barron’s, and the New York Times. His books have been read by an estimated 1 (more…)

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