Archive for November, 2009

Multiple Residual Income Streams – Show #5

If you take a minute and look around at the wealthiest people around you – what do they all have in common.  Well, first throw out the ones who won the lottery, married into money or had a huge inheritance handed to them.

What’s left are people who found ways to leverage one or several assets and create streams of residual income.  Someone comes up with a great business idea that can scale up – maybe even franchise with many employees and multiple locations and eventually a small percentage of a huge gross sales number becomes millions of dollars in income each year.  Maybe you know someone who invented a product or process and then licensed that to a large company, living out their life like a rock star.  Or maybe they began investing in real estate at an early age and just kept leveraging the first property into more and more until 20 years later all the initial properties are paid off, they have millions in asset value to continue buying more and the rent income becomes a staggering number.

In the internet world – domain names are like real estate, web sites and web businesses can be operated with almost complete automation meaning that you can leverage your time into multiple streams of residual income with very little monetary investment.

With the huge number of affiliate programs available you don’t even need a product to sell – you just need to find a way to drive buying visitors to someone else’s product.  You just need to think outside the box a bit and soon you’ll have more ideas than you have time to implement.  I started a number of years ago but currently have over 500 domains and 200 or so web sites – some bring in only $4 or $5 a month and some bring in much more than that every day.   Five dollars a month isn’t much – but keep adding more and more of these until you have 1000 or so sites, then ramp up the income per site to $100 per month and pretty soon you’re into real money.

Don’t have an idea where to start? – I’ll give you one of my site ideas for free…

A year ago we had an older car that I wanted to get rid of but couldn’t seem to sell for a decent price and I noticed that the parts were selling on ebay for a decent amount of money – added it up quick and realized that I could get a great deal more out of it by selling the parts.

Instead of just putting the parts on ebay – I purchased a domain name that had the year, make and model of the car and then set up a wordpress blog with the posts titled for each of the parts I was selling – this gave me immediate search engine rankings as someone searching for ‘1995 jeep wrangler headlight’ matched my domain name and page title exactly.

Then at the bottom of each page I pulled in an ebay feed of items that match the part description and my affiliate link when they click through to ebay.  I then started listing the parts on craigslist for free with links back to my web pages.

It’s a year later – the parts are all gone but that web site still brings in a steady stream of affiliate income from ebay purchases that people make from my links.

There’s a free idea for you that most people would charge $29.95 for an ebook…

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Everyday Marketing, No Money Needed – Show #4

I split my time between operating a traditional business along with multiple web sites and internet businesses so I’m usually in the middle of several projects at a time and hate taking time out of my schedule to get my hair cut – unfortunately, in a civilized society having an unkempt mess on top of my head is frowned upon.  I had a coupon for $5 off at one of the little chains that promises no appointment necessary and fast service so I decided to make the stop.  The stylist on duty entered my name in the computer and said it would be 10 minutes or so.  I walked next door to buy a greeting card and came back several minutes later to find 3 more people waiting and reading their magazines but no stylist in sight – although we could hear 3 or 4 voices cackling and laughing away in the back room.   Five, ten, fifteen minutes with an employee coming out from time to time to assure us that someone would be available shortly.  Thirty minutes later (40 minutes from the time I first arrived) someone finally escorted me to a chair to begin the cutting process.

Did I feel valued as a customer?  Not really…  Did the insensitivity given to the value of my time negate thousands of dollars this corporation spends advertising in this marketplace?  Most definitely!

Everything you or your employees do and almost every decision you or your employees make is ‘marketing’.

  • Employees leave the phone ring 6 or 7 times beforrre picking up because two of them are having a spat about which one has to work the hardest and is waiting for the other to pick up the incoming call.
  • Your customer rushes to your office to beat the Friday at 5pm closing time – arrives at 4:56 to find the doors locked because your employees wanted to get a head start on the weekend.
  • Delivery truck w/your business name in bold letters cuts someone off in traffic.
  • A devaluing corporate culture has you or your employees viewing a customer contact as a distraction to their work instead of an opportunity to create another ‘WOW experience’, sell them additional services and creating a customer for life.

By contrast, my wife and I ate at a mid-level priced chain restaurant last night – the table cloths were actually paper and I noticed 2 crayons lying in the center which I thought was a little odd…  until the waitress came to take our drink order.  Before she left she wrote her name in big letters on the table – the kicker was that she wrote it upside down so that we could easily read it.  The ease at which she did it had us all intrigued so we were all practicing writing our names upside down on the table.  I didn’t even notice the significance until she returned with our drinks and called us by name – she was reading our names from the ‘upside down’ practice writing we were doing.  Pure genius from a marketing perspective!   They came up w/a hook that was entertaining for the customer and allowed the waitress to call us by name – feeling special.

Do you want to destroy everyone else in your marketplace?  Develop processes and procedures that value your clients time and energy.  Change everything that makes it more difficult for your customer to do business with you.  Come up with creative ideas that create WOW experiences for your customers.

We’d love to hear from you – what are some ways you are creating ‘WOW experiences’ for your customers and creating raving fans of your business?  There is no better marketing than a raving fan of your business telling all their friends to also do business with you.

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